The government has set up a website for parents, guardians and carers to either complain about something they see as inappropriate for children, or else just to pass on their opinions.
website points out that it is only for parents, guardians and carers, so it will inevitably be one sided ,and now doubt pander to those who shout loudest about the easiest offence.
Complaints to ParentPort will be allocated to the appropriate censors who are taking part, namely:
Press Complaints Commission
David Cameron in a press release said:
Parents will be able to report products, television programmes or other services which promote images of a sexual or risque nature to young children to a new whistleblowing website
The move also comes as the four big ISPs reveal that they will in future offer customers an active choice, at the point of purchase, of blocking adult content. Subscribers to BT, Sky, Talk Talk and Virgin who do not opt in will have
no access to internet porn. There is no mention of the specifications of what will be blocked yet.
Advertising near schools will also be more restricted. Billboards which show sexy images will be banned from close proximity to schools.
There will also be attempt to stop brand ambassadors with ministers saying that they are determined to try and halt the way social media can get to young impressionable children. Apparently some big companies, in the wake of crackdowns on
traditional advertising of certain products to children, have turned to paying children small sums to promote sugary soft drinks and other products through social networking sites and playground chat.
And if this is not enough, as it surely won't be, Cameron is expected to warn that he is prepared to act if companies do not do more to halt the sexualisation of children.