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 London Olympics 2012

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 Restrictions and control
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28th April
2012
  

Update: All Set for the London 1984 Olympics...

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Spectators to be banned from posting their own photos on Facebook
Big Brother

  Enjoy the Games!

Well it seems that Olympic authorities are predictably going to treat spectators as shit.

Amateur Photographer reports that it will be against Olympic rules to tweet, share on Facebook or in any way share your photos of the event.

Quite how this will be policed is beyond comprehension and one would hope police officers are not going to be expected to pursue anyone seen posting photos on Instagram.

The London 2012 conditions state:

Images, video and sound recordings of the Games taken by a Ticket Holder cannot be used for any purpose other than for private and domestic purposes and a Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes.

Coming after moves to restrict public demonstrations, photographers being interrogated on public footpaths and concern around heavy-handed commercial restrictions on what logos you can wear inside the Olympic village, this is yet another worrying development.

Rather than being the celebration organisers promised, London 2012 is rapidly risking becoming one of the most intimidating and restrictive events seen for decades.

 

16th July
2012

 Update: Brand or Land Army?...

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A uniformed army of jobsworths search for businesses using banned Olympic words
Uniformed Olympics officers

  Hundreds of Olympics officers of the
Brand Army

Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors' multimillion-pound marketing deals, in a highly organised mission.

Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging ambush marketing or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald's, Coca-Cola and BP.

The Culture Secretary, Jeremy Hunt, refused to rule out that even more soldiers may be called upon to help with security. However, as well as the regular Army, the Olympic brand army will start its work with a vengeance today.

Wearing purple caps and tops, the Olympic Delivery Authority (ODA) are heading the biggest brand repression operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to 20,000. The ODA seems to comprise of council workers seconded from Trading Substandards.

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including gold , silver and bronze , summer , sponsors and London . Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event.

The scale of the brand enforcement squad is likely to intensify criticism that the Olympics has become too corporate. Paul Jordan, an expert in brand protection at Bristows solicitors said they were almost certainly tougher than at previous Olympics: No other brands would have people walking the streets being their eyes and ears, protecting their interests.

 

21st July
2012

 Extract: Father of Olympic Branding...

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My rules are being abused. London has gone too far.
high street forlorn

Britain celebrates the Olympics...
In the Locog approved manner

As the world's media descend on London for the Games, several international outlets have pointed out that London does not seem in a party mood.

And it's not only down to the weather. For the Diamond Jubilee the streets and shop windows were covered in Union Jacks, Will and Kate mugs, tea towels and the like.

This time round you don't see any references to the Games in shop windows or on the streets -- people are too scared , one small business owner was reported as saying by The New York Times.

...Read the full article

 

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