The UK's data protection agency has announced it is looking into Facebook's plans to use WhatsApp phone numbers and customer data to generate leads and for personalised advertisng on Facebook.
Mirroring the concerns of many Brits, the Information Commissioner's Office (ICO) has said it will monitor how WhatsApp data is shared with the Facebook. Information Commissioner Elizabeth Denham said in a statement :
We've been informed of the changes. Organisations do not need to get prior approval from the ICO to change their approaches, but they do need to stay within data protection laws. We are looking into this.
Denham said ICO planned to pull back the curtain and ensure both Facebook and WhatsApp were providing users with the requisite transparency.
Plenty of users have objected to the plans, with many choosing to opt out and not to share the details with Facebook.