Four Swedish cinemas: Rio Cinema (Stockholm), Roy (Gothenburg), mirror (Malmo ), Red Mill (Helsingborg) that are run by the National Organisation People's Houses and Parks have introduced a politically correct approval symbol for movies.
The launch of the scheme is in partnership with WIFT (Women in Film and Television) and Fair Service.
An A-labeled film is a small indication that in this film, there are two women with names, talking to each other about something other than men.
The so-called Bechdel test has its origins in a 1985 storyline in Alison Bechdel's comic strip Dykes to Watch Out For. It may sound like a low bar. But several big name films have not been 'approved'.
Ellen Tejle , who runs Stockholm's Rio, one of the participating cinemas said:
The entire Lord of the Rings trilogy, all Star Wars movies, The Social Network, Pulp Fiction and all but one of the Harry Potter movies fail this test.
The Guardian adds a number of current releases and Oscar contenders that fail the test: Alfonso Cuaro'n's Gravity , despite its starring role for Sandra Bullock; Lee Daniels' The Butler, about a presidential servant and the civil rights movement;
and Captain Phillips , Paul Greengrass's piracy drama, which involves an all-male gang of pirates attacking an all-male shipping crew.
But of course a seal of political correct approval may be a mixed blessing. It may be that some cinema goers use it to identify films best avoided.