Four Swedish cinemas: Rio Cinema (Stockholm), Roy (Gothenburg), mirror (Malmo ), Red Mill (Helsingborg) that are run by the National Organisation People's Houses and Parks have introduced a politically correct approval symbol for movies.
The launch of the scheme is in partnership with WIFT (Women in Film and Television) and Fair Service.
An A-labeled film is a small indication that in this film, there are two women with names, talking to each other about something other than men.
The so-called Bechdel test has its origins in a 1985 storyline in Alison Bechdel's comic
strip Dykes to Watch Out For. It may sound like a low bar. But several big name films have not been 'approved'.
Ellen Tejle , who runs Stockholm's Rio, one of the participating cinemas said:
Lord of the Rings trilogy, all Star Wars movies, The Social Network, Pulp Fiction and all but one of the Harry Potter movies fail this test.
The Guardian adds a number of current releases and Oscar contenders that fail the test:
Alfonso Cuaro'n's Gravity , despite its starring role for Sandra Bullock; Lee Daniels' The Butler, about a presidential servant and the civil rights movement; and Captain Phillips , Paul Greengrass's piracy drama, which involves an all-male gang of
pirates attacking an all-male shipping crew.
But of course a seal of political correct approval may be a mixed blessing. It may be that some cinema goers use it to identify films best avoided.