Drinkers face hefty fines from 8 November under new amendments to the Alcoholic Beverage Control Act, which strengthen restrictions on hours of alcohol sales. Individuals caught drinking or being served alcohol between 2pm and 5pm, or from midnight to
11am, could face penalties of 10,000 baht or more. Of course it is not as simple as that, both the location (eg undefined entertainment zones) and premises type (eg restaurant/bar) have an impact too. The law, first enacted in 1972 to restrict
alcohol sales between 2pm and 5pm at most retail outlets and supermarkets, has now been updated to shift responsibility from sellers to consumers. Although licensed entertainment venues, hotels, certified tourist establishments and international airports
are exempt, customers themselves are now liable for violations. Authorities say the move is aimed at curbing excessive drinking and promoting public order, though critics argue it will damage the hospitality sector. Restaurant owners have voiced
concerns that the legislation will harm their businesses. Thai Restaurant Association president Mr Chanon Koetcharoen said the restrictions will impede growth because customers are now directly penalised. He cited an example where a customer who buys a
beer before 2pm but continues drinking after the cutoff could be fined under Section 32. This will impede the growth of the restaurant industry, said Mr Chanon,. On Bangkoks Khao San Road, known for its nightlife and backpacker crowd, businesses are
continuing to serve alcohol throughout the day, despite the restrictions. One assistant manager said sales could halve during the banned hours as customers become more cautious. With the possibility of drinkers themselves being fined, sales of alcohol
may halve during those times. | 
