Pattaya's authorities have taken to thinking about how to promote tourism to Pattaya during a time of quarantine requirements and closed down businesses.
Pattaya's Tourist Business Association has come up with eight point plan to gloss over the
massive difficulties in attracting tourists during drear covid infested times.
The plan works around the hassle of continuing quarantine requirements and an assumption that the entertainment industry is expected to remain shut whenever Pattaya
So the association has dreamt up a catchy slogan. Marketing materials will refer to Pattaya's new image as BLUE. This stands for Business, Leisure, Ultimate Experience.
The association is also pushing for tourists to be quarantined
for 7 days rather than the current 14.